At the age of 20, Francesco opened the first Cirio factory in Torino, and after the enormous success he achieved with peas, he extended the range to include various other food products, launching a thriving business that was capable of exporting throughout the World.
From the mid 1920s onwards, with dexterous use of advertising and promotion, Cirio became a recognised family name in Italy and the products were used everywhere, making it one of the best-known brands in the Italian food industry.
The brand was now identified for a wide range of produce, from canned vegetables to meat and fish, from pasta to coffee and from milk to jam.. and much more.